Instructions:

This site gives a good description of the process for creating a PSA.
http://www.readwritethink.org/lesson_images/lesson939/psa-process.pdf

Vivian Nacionales' Guidelines for Writing a Public Service Announcement:
http://www.teachnet-lab.org/is24/vnacionales/psa.htm
· be serious

· have a clear message

· be no longer than 15-20 seconds (approximately 45 – 60 words)

· have important information

· have accurate information

· use someone who looks believable

· use someone famous (but does not have to be)

· use someone who is likeable and respected

· use someone who can act ( is credible)

· use someone who is dressed appropriately for the part he is playing

· give statistics (when appropriate, e.g. number of people that die because they were not         wearing seatbelts)